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Keyword Research is the process of defining the right mix of keywords, which are most likely to be used by potential customers at search engines and directories.
What is Keyword Research
Keyword Research can be defined as choosing
the words, which describe your product or service as, seen from the
viewpoint of your target market is the most important step in the optimization
process. Keyword Research is the process of defining the right mix of
keywords, which are most likely to be used by potential customers at
search engines and directories.
This Keyword research consists of a variety
of inputs, both qualitative and quantitative, both creative and
analytical. Keyword Research plays a crucial role in assuring that your
prospective customers will find you when they are looking for your
specific products and services.
Top Tips for Effective Keyword Research
Tip 1 - Start with a goal in mind
As with all marketing efforts you should
have a goal for what you are trying to achieve. Whether it is to increase
sales, gain newsletter subscribers, or get new prospect leads, this goal
will help to set priorities keyword phrase selection and impact the
overall success of your Search Engine Optimization efforts. Take the time
to discuss and establish goals and priorities at the start.
Tip 2 ? Think like a Prospective Customer
When it comes to search sites, it is the
prospective customer who initiates the dialog (query) so it is important
that you select keyword phrases that reflect what a prospective customer
will enter in at the search site. Users often enter phrases are the legal
or proper terms for a product or service, and sometimes the phrases they
enter may be totally outside industry jargon. In either case, be sure to
select keywords that are naturally intuitive to the customer.
Tip 3 ? Brainstorm
Brainstorming is a great way to start
generating a list of possible keyword phrases. The brainstorming group
should include those with direct customer access (sales reps, customer
support representatives, product/content experts, and marketing ?
don?t forget to review your own log files for additional data). Try to
generate as many words as possible and then narrow your list
quantitatively using industry tools and qualitatively using your industry
knowledge. When you brainstorm, remember to step out of yourself and into
the mindset of the prospective customer.
Tip 4 ? Check your Content for Keywords
If the Keywords you optimize for are not
used within the copy of your site, you will not be able to get rankings
for those terms. Once you have established a list of keywords, review your
site. Be prepared to add new content to your site that can be optimized to
support the new mix of Keywords.
Tip 5 ? Goal is Conversions not Traffic
The goal of Search Engine Optimization, and
your keyword research, is not to just get traffic, but to get valuable,
?qualified? traffic that can lead to actual conversions. You will find
the different keyword phrases have a large difference in conversion rates
and value for your site. Don?t forget that increased revenues will be
the ultimate measure of your success.
Tip 6 ? Avoid short, common phrases
Short phrases (1 or 2 words) that are also
common phrases can be too general and are not the best to optimize for.
Common phrases can lead to a large portion of the traffic that is
searching on similar terms but not looking for your product or service.
The amount of time and effort needed to gain valuable rankings and traffic
for those phrases will also be much greater than the time required for
more targeted keyword phrases. Targeted keyword phrases may generate
slightly less overall traffic, but with targeted keywords you will achieve
?qualified? traffic ? leading to increased revenues.
Tip 7 ? Keyword Research is an ongoing
process
Keyword research is a continuous process.
Whatever you do, don?t stop. As your SEO program progresses, examine
what words perform best, enhance your keyword list based on what you
learn, go back and review old keyword ideas against current data and usage
trends, and continue to review your site content for synergy with your
keyword list. Ongoing keyword/Keyword research will uncover new keyword
phrases, while keeping you abreast of your competition, and shifts in the
search site industry.
I'm Biswakesan Mohanty.I'm a SEO
Professional operating from India. You can find me on first page of yahoo
search for the keyphrase SEO Professional India.
Biswakesan Mohanty
SEO Professional India
Contact + 91 98494 65498
Article Source: http://EzineArticles.com/
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